NEWS (003) - Attending 100% Optical Show & Launching The New 2020 Collection
We are now one year old and have since launched 24 Variations of sunglasses and optical frames. Its been nothing short of a busy past year for us at Jabrock Eyewear.
Jabrock Eyewear - 100% Optical Stand E172
On January 2029 we launched our new sunglasses concept at the Autosport International Show in Birmingham, England, the largest international motorsports show in the UK. Here we were grateful to meet so many people and hear the feedback on our handcrafted wooden sunglasses concept and the unique material we use to construct our sunglasses from.
This year we couldn’t make the Autosport show and chose to attend 100% Optical at the Excel in London as both shows fell on the same weekend. The 100% Optical show is the largest optical event in the UK for the latest luxury eyewear styles and trends.
The all new IN-Colour Collection on display alongside the Original range
We went to 100% Optical to showcase our new Optics range as well as our new for 2020 IN-colour Collection. The all new IN-Colour collection uses our unique wood composite frames and now we add a new concept of applying supercar paint technology, using extremely durable coatings to bring a unique style and feel to a pair of sunglasses / optical frames.
To launch the new IN-Colour Collection we have chosen a Matt Black and Bugatti Red to produce six new luxury sunglasses variations all fitted with a grey polarised lens.
The new Delta Frame was on display at 100% Optical show.
The new IN-Colour collection due for release February 28th (2020), received an overwhelming response and it was gratifying to meet so many awesome people willing to give us their feedback.
Stay tuned for the IN-Colour collection release coming soon. Meanwhile here are a few teaser shots.
